Every fantastic story begins with a fantastic introduction, and for the past three years, our introduction has been written with the 16 brilliant colors of isplack. As is tradition, the scene must be set before the story can unfold, and after finding our home here in Boulder, Colorado we got to work. In a few short years, we have taken root in NFL, MLB, and MLL locker rooms across the country, partnered with professional athletes, and found our voice as a startup. Equally as important, we have helped bring teams and fans closer together, supported incredible causes, and cultivated a community of incredible individuals united in color.
Here at isplack, family is very important to us and our products have always been designed with the consumer in mind. We love interacting and collaborating with our customers to ensure that their needs drive all of our innovation. From expanding our color offerings, to reworking our product, our incredible community has played a gigantic role in our early success, and we wanted to express our gratitude for helping our story reach this point.
As our story continues, we are excited to share our next chapter with you. As I mentioned earlier, family has played a huge role in our journey thus far and we think our beloved isplack has been flying solo for far too long. Business is a team sport and no matter how good your star player may be, true success cannot be accomplished alone. In every quest, the hero inevitably joins forces with other characters to accomplish a goal, and the supporting cast that we have identified are suite! Without further ado, I’d like to introduce you to our new lineup!
As the field of performance continues to evolve, we are taking the next step to support the most important piece of equipment for athletes of all ages and skill levels, your skin! For years, you have trusted us to provide you with the highest quality colored eye black and it is with that same quality and passion that we have developed our suite of skin care performance products: face/body wipes, deodorant, anti-chafe stick, and sunscreen. No matter your sport or season, we got you covered.
Our story has gotten off to a terrific start, and though we do not know how the story will end, it is with great excitement and more motivation than ever that we embark on the next chapter of our journey. Thanks for being part of our team!
Which products are you most excited to try? Tell us in the comments below and be sure to tag us (@isplack) in your photos to have a chance to win our new products!