How It All Began: The ISPLACK Founders Story

Serial entrepreneur and sports enthusiast JP O’Brien was frustrated with the available eye black products on the market. With product features including manufactured outside the US, an ingredients list filled with harmful chemicals, and warnings to keep out of contact with your eyes; JP saw an opportunity to change the reputation of eye-black in the market and began developing isplack. JP graciously took the time to share the highlights of his journey with us, and we hope you enjoy!


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